A bespoke box and booklet created for bloggers around the world for their campaign ‘The Alphabet’.
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The Alphabet is a digital exploration of the Chloé heritage, available across the world in 6 languages on computers, smartphones and tablets. The campaign celebrated the 60th anniversary of the brand and it involved unveiling 26 different pieces of content from the brand's archive.
These capsules would be delivered to influential bloggers across the world together with a small perfume from the brand.
